The National Retail Federation (NRF) event in 2025 was a hub of energy and optimism. For us at Ready, it was a chance to align with industry leaders and reaffirm our commitment to empowering retailers with transformative solutions. Our CEO, Brad Kliegl, and Global CTO, Joshua Anderson, joined key discussions, focusing on innovation and execution in an evolving market.
Brad and Joshua connected with leaders across different retail categories to discuss strategies for growth and technology integration. These conversations highlighted the power of collaboration in shaping the future of retail.
Key Takeaways: AI, CX, and Social Commerce
AI in Software Solutions: A Game-Changer for Retailers
One of the most notable trends emerging from NRF 2025 was the growing importance of Artificial Intelligence (AI) in shaping the future of retail technology. Software companies that understand and harness AI are beginning to set themselves apart from those merely attempting to “slap it” or “bolt it” onto existing products. Retailers are now looking for solutions that not only incorporate AI but use it to enhance core business functions—whether in customer engagement, inventory management, or supply chain optimization.
AI’s potential to transform operations is clear. Retailers are increasingly turning to AI-driven solutions for more personalized customer experiences, improved operational efficiency, and more intelligent decision-making. The focus is shifting from simply adopting technology to truly understanding how AI can integrate with and enhance existing processes. This wave of innovation promises to reshape the way retailers and wholesalers connect with customers in the years ahead.
Balancing Customer Experience with Operational Efficiency
NRF 2025 also underscored the continuing importance of both the “front of house” and “back of house” for businesses. Retailers are increasingly focusing on customer experience and acquisition in the front of house, with a continued emphasis on personalizing the shopping journey, both online and in-store. At the same time, there is a significant interest in refining back-of-house functions, including planning and supply chain processes, to ensure that businesses can meet growing customer demands in a more efficient and cost-effective manner.
This dual approach of balancing front-end customer engagement with back-end operational efficiency is essential for retailers looking to stay competitive. As businesses focus on improving the customer experience, they must also invest in their internal processes to handle the complexities of demand forecasting, inventory management, and order fulfillment.
Social Commerce: The Rise of a Distinct Sales Channel
A key theme at NRF 2025 was the growing role of social commerce, with retailers and wholesalers recognizing it as its own distinct sales channel. As consumers increasingly turn to platforms like Instagram, TikTok, and Facebook to make purchasing decisions, businesses are focusing on solutions that enable them to connect directly with consumers through these marketplaces and social networks.
This shift toward social commerce is not just about adding an online presence but about redefining how brands interact with their audience. Social platforms are no longer just a place for brand awareness; they are becoming integral to the purchasing journey itself. As retailers invest in solutions that bridge the gap between social commerce and traditional e-commerce, they are creating new opportunities to engage with customers in meaningful ways.
NRF 2025 underscored a pivotal year for retail. With a positive economic outlook and a focus on implementation, Ready stands ready to lead with innovation and purpose. Our solutions, from AI-driven tools to seamless CX platforms, help retailers personalize interactions, streamline operations, and embrace new sales channels like social commerce. As Brad concluded, “At Ready, we’re not just supporting retail’s future—we’re shaping it.”
If you’re looking to pivot your retail game in 2025, reach out to us at Ready. We’re here to help you navigate and thrive in this dynamic landscape.
About Ready
Ready is a consulting agency committed to providing innovative solutions to address operational and technological needs. With a focus on strategy, automation, and enablement, Ready specializes in offering forward-looking solutions for the modern customer. With operations in the US, Philippines, and Australia and plans to expand further, Ready is set to become a global force in the consulting world.
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